Moerheim New Plant’s Bidens hybrid Beedance Painted Red won the prize for ‘IPM Novelty 2015’ in the category ‘bedding and balcony plants’.
According to the professional IPM jury, the large, yellow-red coloured flowers of Beedance are “truly special and a unique innovation”. Moerheim is promoting Beedance’s “irresistibility to bees and butterflies” which creates a “durable added value to its environment”, according to the judges. This novelty from the Suntory Collection Europe will be available for consumers in the spring of 2016.
Moerheim New Plant also used IPM 2015 to launch its new marketing concepts. Beedance was presented in SmartCups, designed by business partner Elburg-Smit. These waterproof cups are designed to show the look and feel of the brand Beedance.
Beedance will also be on display at Tuinbouw Relatiedagen in Gorinchem, Salon du Végétal in Angers, France or at its selection greenhouses in Leimuiderbrug, The Netherlands.
www.hortweek.com | 9 February 2015 | Matthew Appleby